The Illinois Small Business Development Center in the Turner Center for Entrepreneurship at Bradley University is offing a 7-part webinar series on “Mastering Google Tools to Build Your Digital Presence. In today’s data-driven world, understanding how customers interact with your business online is key to making smarter, more strategic decisions. Without the right insights, you could be missing opportunities to optimize your marketing, improve customer engagement, and increase revenue. This webinar will equip you with the knowledge and tools to harness the power of Google Analytics, enabling you to track key metrics, analyze trends, and make data-backed decisions that drive business success. Learn best practices and analyze trends about how customers engage with your business online, then turn these insights into well-informed, actionable decisions. Topics covered: *An introduction to Google Analytics *Creating and understanding reports *Making goals *Using Analytics with other Google tools By the end of this training, you will have a solid foundation in using analytics to refine your marketing efforts, enhance customer experiences, and ultimately make better business decisions. Don’t miss this opportunity to turn data into action and fuel your business growth!