A strong brand identity is the foundation of successful marketing — and now, AI can help you express and scale that brand more efficiently than ever. This two-part interactive workshop series will guide attendees through building a clear brand identity and then show them how to train AI to use that identity to generate aligned, on-brand social media content and strategies. Part 1: Build Your Brand Identity ?? Define Your Brand: A Step-by-Step Identity Guide ? Clarify your brand’s mission, voice, tone, and values ? Identify your target audience and brand personality ? Receive a downloadable brand workbook you can use across all platforms Presented by: Theresa Bloom, Director of AI U & Social Media Adviser, SBDC Zoom- option virtual by zoom or in-person