SEO Mastery: Unlocking Key Trends & Best Practices for 2025

The Illinois Small Business Development Center in Turner Center for Entrepreneurship at Bradley University is pleased to present this webinar to aspiring entrepreneurs, small business owners, marketers and to anyone who wants to improve their website performance. Staying ahead in the digital world requires more than just having a website—it demands visibility. Search Engine Optimization (SEO) is the key to ensuring your business ranks higher in search engines like Google, attracts more customers, and stays competitive. However, SEO is constantly evolving, with new algorithms, AI-driven updates, and user expectations shaping the online landscape. This workshop will break down the latest SEO trends, giving you practical strategies to enhance your online presence. This webinar is tailored for business owners, marketers, and entrepreneurs who want to improve their website’s performance without getting lost in technical jargon. You’ll learn actionable techniques for optimizing your site’s content, improving user experience, and leveraging the latest tools to gain a competitive edge. Whether you’re new to SEO or looking to refine your strategy, this workshop will equip you with the insights you need. We’ll also cover essential topics such as Google's E-E-A-T guidelines, Core Web Vitals, AI-powered SEO tools, and how to optimize for voice and mobile search. You’ll gain practical knowledge on content strategies, keyword research, and link-building techniques that can help boost your rankings. Additionally, we’ll dive into video SEO, visual search, and local SEO—helping you attract the right audience to your business. By the end of the session, you’ll leave with a solid understanding of modern SEO trends, a clear strategy to implement, and the confidence to take your website’s visibility to the next level. Plus, you’ll get a chance to ask your most pressing SEO questions during a live Q&A session! Speaker: Justin Guy (He/Him), Owner, Just a Gee, Morton IL Justin has a passion for design, analytics and all forms of data. Justin has decades of experience with website development, SEO, rapid prototyping, 3D modeling and online/offline/mobile card processing. Justin is a graduate of Southern New Hampshire University.