Make Your Website Work for You - SEO, Google Analytics, and Optimization

The Illinois Small Business Development Center at Bradley University has partnered with Grow with Google and is excited to provide this 3-part live webinar training series at no cost to participants. Whether you’re an aspiring entrepreneur, a legacy business that wants to grow your business, or you want to develop a stronger online presence - this webinar is for you. Grow with Google helps people grow their skills, careers and businesses by offering free digital skills training and tools. During this series you will learn how to create a website that supports your business goals, growth, and online presence. Learn the science of shopping. Acquire the skills and knowledge to connect with the right consumers and drive sales. Participants will learn new and unique opportunities to connect to customers online. A well-organized website is essential., Learn how to incorporate the smart framework and making your website more actionable. Gain valuable insights that help you make more strategic business decisions by using Google Analytics. Making data-driven improvements with Google Optimization. Who should attend: New business start-ups that have little to no experience with website development. Businesses that have little to no online presence. Businesses who currently only utilize social media platforms and want to improve their online presence to increase sales and build branding. Anyone who wants to learn about building a website or sharpen their marketing skills. You may attend any or all sessions. Talking points: How to utilize Google Analytics to work for you. What is Google Optimize and Google Trends and ways to use it? SEO (Search Engine Optimization) How to make your website more visible, connect with customers, and increase your number of potential clients. Greg Douglas has over 16 years of experience in marketing and advertising. This has included selling commercials on cable television with Comcast to print advertising with the Peoria Journal Star. In both of these positions he was able to learn about e-commerce and digital advertising when it was still in its infancy. He has an inside perspective of online marketing. The digital marketing landscape has been ever changing and evolving over the past 10-15 years. However, the COVID pandemic has made it even more important for a business to have an online presence and ability for their customers to order products, services, etc. from any device. With support from Cares Act funding and the Gilmore Foundation, the Illinois Small Business Development Center (SBDC) at Bradley University has launched programs to support local businesses in assisting in the implementation or improvement of their eCommerce strategies. These projects aim to provide constructive feedback with actionable items to build an online foundation for your business’ accessibility, viability, and growth. The Illinois Small Business Development Center offers no-cost and confidential assistance for all SBA-related grant programs