Your data is talking. Are you listening? This beginner-friendly workshop shows you how to turn website traffic into business insight so you stop guessing and start growing. No jargon, no overwhelm - just a clear introduction to what matters in Google Analytics and how to use it to move your business forward. If you’ve ever wondered what’s working, what’s not, or what customers do after they land on your site… this session is your starting point. What You’ll Learn: * What Google Analytics is and how to set it up correctly * The key metrics that tell the real story of your website’s performance * How to understand customer behavior—beyond just clicks * Ways to spot trends and use them to guide smarter decisions * How data can help you fine-tune your marketing, content, and offer strategy Built for: • Beginners ready to use data to improve their business • Small business owners who want clarity without complexity • Anyone who wants to start using analytics to grow with intention Presenter: Maria Elena Duron helps small business owners, content creators, and service providers grow with clarity, visibility, and smart AI strategy. As a Chief AI Officer and nationally recognized Growth with Google Coach, she’s trained over 18,000 businesses to turn digital confusion into systems that get them seen, trusted, and chosen.