Digital Marketing: An Insider’s View Webinar

Intro: This Webinar will concentrate on digital marketing. What exactly digital marketing is. The differences between digital and traditional marketing. Learn ways to target potential customers, from search engines to social media platforms, etc. Who should attend: •Individuals who are in the process of starting their own business and have no experience with any type of advertising or marketing. •Businesses that have little to no online presence. •Businesses who currently utilize social media platforms and want to improve their online presence. •Anyone who just want to learn a little more about digital or online marketing. Talking points: ?What is digital marketing? ?The difference between traditional and digital marketing? ?The different types of digital marketing - search engines, social media platforms, etc. ?Utilizing these multiple different platforms to target potential customers. Our Speaker: Greg Douglas has over 16 years of experience in marketing and advertising. This has included selling commercials on cable television with Comcast to print advertising with the Peoria Journal Star. In both of these positions he was able to learn about e-commerce and digital advertising when it was still in its infancy. He has an inside perspective of online marketing. The digital marketing landscape has been ever changing and evolving over the past 10-15 years however the Covid pandemic has made it even more important for a business to have an online presence and ability for their customers to order products, services, etc. from their own phone, computer, etc.